Men’s health finds a new

language in strategy and clarity

Date:

Aug 28, 2025

Category:

Health

8.7

Total Score

Men’s health brands often hide behind clinical white and lifeless type. Brave RX goes another way. Orchidea builds an identity around chess, because confidence is not loud, it is strategic. The knight emblem leads, the tone stays focused, and the promise is care you can trust

Form follows the plan. Bold lines create a simple grid that guides hierarchy from carton to insert. A compact grotesk handles info at small sizes, a sturdy serif gives headlines weight, and the palette stays disciplined so the system looks premium without posturing. The result belongs in the bathroom cabinet, not the back of a drawer.

Form follows the plan. Bold lines create a simple grid that guides hierarchy from carton to insert. A compact grotesk handles info at small sizes, a sturdy serif gives headlines weight, and the palette stays disciplined so the system looks premium without posturing. The result belongs in the bathroom cabinet, not the back of a drawer.

Packaging is built for real use. Clear labels, logical color coding, and copy blocks that prioritize dosage and timing make the experience quick and calm. Templates extend to refills, travel kits, and the site, so the strategy holds from first visit to daily routine.

Packaging is built for real use. Clear labels, logical color coding, and copy blocks that prioritize dosage and timing make the experience quick and calm. Templates extend to refills, travel kits, and the site, so the strategy holds from first visit to daily routine.

Orchidea Agency

›

© BrandLog - 2025 Riga – All the images © of their respective owners

© BrandLog - 2025 Riga

All the images © of their respective owners

© BrandLog - 2025 Riga – All the images © of their respective owners