A color story you can taste modern tequila branding

Date:

Jul 12, 2025

Category:

Beverages

8.2

Total Score

In a category built on shots and short nights, Midi reframes the ritual for time that stretches from noon to midnight. Caserne gives that idea a clear shape: tequila branding that respects deep tradition while moving with modern finesse. The promise is calm, confident, and meant to be sipped.

The hero is a sun-inspired bottle supported by a fresh identity system. A sleek logotype anchors the label, tactile finishes bring print craft to the hand, and a flavor-tied color story guides the eye without noise. Typography stays disciplined, hierarchy is clean, and materials feel considered on shelf and in use.

The hero is a sun-inspired bottle supported by a fresh identity system. A sleek logotype anchors the label, tactile finishes bring print craft to the hand, and a flavor-tied color story guides the eye without noise. Typography stays disciplined, hierarchy is clean, and materials feel considered on shelf and in use.

What lands is a ritual not a gimmick. Packaging, photography, and digital touchpoints share one tempo so the brand stands beside stronger counterparts without imitation. Vibrant and measured and a little unexpected, Midi shows how tequila can slow down and still feel electric

What lands is a ritual not a gimmick. Packaging, photography, and digital touchpoints share one tempo so the brand stands beside stronger counterparts without imitation. Vibrant and measured and a little unexpected, Midi shows how tequila can slow down and still feel electric

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Caserne

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© BrandLog - 2025 Riga – All the images © of their respective owners

© BrandLog - 2025 Riga

All the images © of their respective owners

© BrandLog - 2025 Riga – All the images © of their respective owners