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Kevinhoegger delivers a contemporary beverage program for Urban Lemonade with tight grids and fresh color


Date:

Aug 5, 2025

Category:

Beverages

8.3

Total Score

Urban Lemonade rethinks how a city drinks. The identity is clean, contemporary, and built to read fast in motion. Type stays disciplined, grids keep the message tight, and a citrus-forward palette makes the product feel fresh without noise.

Packaging carries the system. Labels use clear hierarchy for flavor cues and ingredients, while key visuals scale from shelf to street posters and social. The result is a toolkit that keeps photography, illustration, and copy in balance so designers can ship consistent work at speed.

Packaging carries the system. Labels use clear hierarchy for flavor cues and ingredients, while key visuals scale from shelf to street posters and social. The result is a toolkit that keeps photography, illustration, and copy in balance so designers can ship consistent work at speed.

The craft shows in the details. Communication has a simple voice, graphic rules travel well between print and digital, and every asset earns its place. The nomination for Design.Preis.Schweiz 2023 signals what the product experience already suggests: thoughtful design elevates how the drink is seen, chosen, and remembered.

The craft shows in the details. Communication has a simple voice, graphic rules travel well between print and digital, and every asset earns its place. The nomination for Design.Preis.Schweiz 2023 signals what the product experience already suggests: thoughtful design elevates how the drink is seen, chosen, and remembered.

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Kevinhoegger

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