What if lip care felt like unwrapping a piece of jewelry?
NECTAR set out to make hydration a daily indulgence, and Blank Space built a brand that delivers exactly that.
The sculptural packaging is designed to feel as good in your hand as it looks on display - soft finishes, considered forms, and a flexible system that works as a full kit or standalone items.
The project didn’t just launch; it was introduced with high-gloss 3D renders and a polished teaser site, building anticipation and giving the brand a strong visual presence from day one. It’s a reminder that in beauty, experience begins long before the first use.
