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Puresport bridges performance and wellness with a muted, track-inspired system, by Field of Play


Date:

Aug 21, 2025

Category:

Health

9.0

Total Score

Field of Play’s identity refresh for Puresport builds a bridge between performance and wellness, giving the CBD and nootropics brand a refined but grounded look.

Color carries meaning without shouting. Pastel blue signals calm for Destress, a clear orange codes energy for Boost, and the set stays muted across the range. Geometric patterns recall running track lines, a subtle link to sport. Typography pairs Klim’s Tiempos with Forgotten Shapes’ Gerstner Programm to mirror that duality: warm and editorial with precise structure.

Color carries meaning without shouting. Pastel blue signals calm for Destress, a clear orange codes energy for Boost, and the set stays muted across the range. Geometric patterns recall running track lines, a subtle link to sport. Typography pairs Klim’s Tiempos with Forgotten Shapes’ Gerstner Programm to mirror that duality: warm and editorial with precise structure.

Packaging completes the experience. A custom two piece reveal box, developed with Matt Kitto at McCarthy Studio, turns opening into a small ritual. Materials feel good in the hand, hierarchy is clean on every panel, and the system holds from cartons to shippers to digital templates.

Packaging completes the experience. A custom two piece reveal box, developed with Matt Kitto at McCarthy Studio, turns opening into a small ritual. Materials feel good in the hand, hierarchy is clean on every panel, and the system holds from cartons to shippers to digital templates.

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