Field of Play’s identity refresh for Puresport builds a bridge between performance and wellness, giving the CBD and nootropics brand a refined but grounded look.

Muted colour palettes communicate both product benefits and emotional tone — from the calm pastel blue of Destress to the immune-boosting orange of Boost. Geometric patterns recall the lines of a running track, tying the range back to its sporting roots without relying on the usual sports aesthetics. The type pairing of Klim Type Foundry’s Tiempos and Forgotten Shapes’ Gerstner-Programm reflects this duality.

The packaging is equally considered, with a custom two-piece reveal box designed in collaboration with Matt Kitto, McCarthy Studio. It’s a system that feels as good in the hand as it looks on the shelf.