Tilt backs working people with a fair credit system, by Ragged Edge

Date:

Sep 13, 2025

Payments

9.0 Total Score

Over 100 million people in the United States struggle to access fair credit. Tilt enters as a different kind of lender, using intelligent underwriting built on more than 250 real-life signals to offer cash access without credit checks, interest, or late fees. The business evolved beyond quick fixes, so the brand had to evolve too.

Ragged Edge led a rename from Empower to Tilt and built an identity that puts trust in people in black and white. A signature-style logo signals commitment, a script headline with a literal tilt adds energy, and direct typography keeps information clear. The system stretches across product and marketing so the company feels like a financial partner, not a stopgap.

Results followed. The new brand aligns recent acquisitions and sets a platform for growth. Externally, Tilt reports stronger performance, including 70% higher click-through rates on Meta and zero downtime on acquisition, reinforcing a shift from crisis cash to long-term mobility.

Ragged Edge

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Tilt backs working people with a fair credit system, by Ragged Edge

Date:

Sep 13, 2025

Category:

Payments

9.0

Total Score

Ragged Edge

›